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Master of Business Studies (Marketing)

Key facts

  • Available at Auckland
  • Available via Distance Learning
  • Available for international students studying in NZ or via distance learning

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Regulations

Details you need to know about the structure, courses and requirements for this programme.

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Entry requirements

Applicants for the MBS will have met the University admission requirements as specified; and have been awarded or qualified for a relevant Bachelor’s degree or equivalent qualification, having achieved a grade average of at least a B- in the highest level courses.

Students must gain admission as being eligible to proceed into this programme.

For general entry requirements see Massey University entry requirements.

Master of Business Studies (Marketing) structure

Pathway 1: 60-credit Research Option

Part 1

Compulsory course (one of):
152.781 Advanced Research Methods in Business (30 credits)
156.776 Research Methods in Marketing  (30 credits)
219.790 Research Methods in Communication (30 credits)
Or an approved alternative research methods course

And 90 credits selected from:
156.700 Essentials of Marketing (30 credits)
156.742 Advanced Consumer Behaviour (30 credits)
156.756 Digital Marketing (30 credits)
156.757 Marketing Strategy (30 credits)
156.758 Advanced Social Marketing (30 credits)
156.775 Theory and Models of Marketing (30 credits)

Part 2

60 credits from:
156.893 Research Report (or 115.894 Research Report Part 1 and 115.895 Research Report Part 2)

For progression from Part One to Part Two, candidates must have achieved a minimum B- grade average over 60 credits of the Part One courses, including the compulsory courses.

Or

Pathway 2 - Thesis Option

Part 1

Compulsory course:
156.776 Research Methods in Marketing
(note this is only available by Block Mode at Auckland; if you are unable to attend the compulsory block courses please contact the School of Communication, Journalism and Marketing);

And
30 credits selected from:
156.700 Essentials of Marketing
156.742 Advanced Consumer Behaviour
156.756 Digital Marketing
156.757 Marketing Strategy
156.758 Advanced Social Marketing
156.775 Theory and Models of Marketing

Part 2

156.899 Thesis (or 156.897 Thesis 120 Credit Part 1 and 156.898 Thesis 120 Credit Part 2)

For progression from Part One to Part Two, candidates must have achieved a minimum B- grade average over 60 credits of the Part One courses, including the compulsory courses.

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