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This course critically examines marketing theory and its application and aims to explain why the theory of knowledge is important to marketers and its implications for the study and practice of marketing and the evaluation of new ideas. It includes the study of consumer responses to marketing stimuli, using marketing models to measure, analyse and understand consumers.
Note(s): This Albany Offering of this course is offered in an intensive six week format. As compared with the normal semester, students are required to attend 1 day per week, 9am to 5pm from week 7 to week 12.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
There are no offerings currently available for this course
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