New information following the change in COVID-19 alert levels.

Te manu ka rere: Financial capability of Māori entrepreneurs

Brief outline of the research project

This project will study the financial capability of Māori enterprises, with the help of a grant from SkyCity Community Trust. Westpac Massey Fin-Ed Centre director Dr Puspha Wood and Te Au Rangahau codirector Dr Jason Paul Mika are leading the research. The project’s name ‘Te manu ka rere’ is taken from the Māori saying “Ma te huruhuru te manu ka rere,” which means that adorned with features the bird is able to fly. The purpose is to study the financial capability of Māori entrepreneurs and its impact on their ability to start and run Māori enterprises. We are hoping to talk to around 30 Māori entrepreneurs, including rangatahi (youth), pakeke (adults), kaumātua (elders) and whānau (families) in Auckland and Northland using a survey and in focus groups.

What are we trying to find out through this research?

If you consent to participate in this project, we would like you to:

  • Participate in a focus group with other Māori entrepreneurs at a time convenient to you. We will be looking at organising focus groups in Auckland and in Northland.
  • Once you have completed and returned the Consent Form, we will email or post a brief survey to you (as appropriate) to answer some questions that will inform the researchers about your financial capability.
  • We will discuss with you in depth through the focus group to identify:
    • How culture and life stage influences your thinking about money and wealth
    • How your personal approach to managing money influences your business
    • How you approached accessing finance for your business
    • How ready you are to meet your financial needs (planned and unplanned)
    • How you approach meeting your tax obligations in business
  • The researchers will be available throughout this period to answer any questions or provide further information/support if required.
  • The information you will provide to us through your survey questions and focus group participation will be kept confidential to the researchers only and no one else will have access to this information without your prior permission. This information will be used for research purposes only and you will not be identified individually.

What will we use the data for?

The data collected from these focus groups will help to gain insight into the financial capability of Māori entrepreneurs in Auckland and Northland. The research will explore a process for government, community, private sector organisations and educators to work together to implement an effective approach for equipping Māori entrepreneurs with tools and resources to make wise business decisions. We will store your information in a secure place at Massey in computer and print form for seven years, after which it will be archived in accordance with university policy and ethics guidelines.

Why do we think this research is needed?

Our research with Māori entrepreneurs and financial capability with Māori communities highlighted a need for some concrete data to guide targeted programmes that combine entrepreneurship and financial capability. This research will provide much needed data to inform future work.

What will you get out of this project?

  • You will be contributing to very important work that will help to develop some valuable resources to help Maori entrepreneurs and whānau enterprises;
  • You will be empowering whānau to be smart with money and successful in business, contributing to whānau wellbeing;
  • You will have an opportunity to examine your own thinking and practice around financial management, personally, and in business, and identify areas to improve;
  • You will have an opportunity to learn some new skills as we will be happy to run some workshops in business and money management if needed by participants;
  • We will provide fuel vouchers for participants to help towards travel costs;
  • And of course an opportunity to meet up with others who are involved in this project over a cup of tea and cakes!!

If you want to discuss any details about the project itself, please feel free to contact us – Dr Pushpa Wood, m: 021 755 813 or e:; or Dr Jason Paul Mika on m: 021 970 421 or e:

Thank you very much in advance for your participation.

Dr Pushpa Wood
Westpac Massey Fin-Ed Centre

Dr Jason Paul Mika
Te Au Rangahau

Please note:
“This project has been evaluated by peer review and judged to be low risk.  Consequently, it has not been reviewed by one of the University’s Human Ethics Committees.  The researcher(s) named above are responsible for the ethical conduct of this research.

If you have any concerns about the conduct of this research that you wish to raise with someone other than the researcher(s), please contact Dr Brian Finch, Director, Research Ethics, telephone 06 356 9099 x 86015, email”.

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