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Prof Hort took up the position of Fonterra-Riddet Chair of Consumer and Sensory Science at Massey University (NZ) in July 2017, moving after 15 years at the University of Nottingham (UK) where she was latterly SABMiller Chair of Sensory Science. Her research focuses on a multidisciplinary approach to understanding the factors effecting consumer perception of food and beverages and consequent choice behaviour.
At Nottingham, Prof. Hort established the University of Nottingham Sensory Science Centre, which attained international recognition both its sensory training and research into flavour perception. Following the creation of her Chair at Massey and as Principal Investigator in the Riddet CoRE, she is now building a team and developing a Consumer and Sensory Science Centre to continue her exploration of consumer response to food and the factors influencing this. This not only continues to support internationally recognised research in the Sensory and Consumer Science arena, but also provides a consumer-centred capability to support the New Zealand Agri-Food Industry. She is particularly interested in individual differences in sensory perception across different cultures (markets) and life stages particularly in the area of taste and texture. She is also examining the impact of context on both the sensory and emotional response to food and how to measure it.
Prof Hort has over 100 research publications and is co-author of the key text in Sensory Science Sensory Evaluation: a Practical Handbook (2009) and editor of two recently published focused texts: Time dependent measures of perception in Sensory evaluation (2017) and Descriptive Analysis in Sensory Evaluation (2018). Joanne sits on the editorial board of Food Quality and Preference and Scientific Committees for the International Pangborn and Eurosense Symposia. She is a Fellow of the UK Institute of Food Science and Technology and a founder member and past Chair of the European Sensory Science Society and the Institute of Food Science & Technology’s Sensory Science Group.
Prof Hort took up the position of Fonterra-Riddet Chair of Consumer and Sensory Science at Massey University in July 2017 moving from the University of Nottingham in the UK where she was SABMiller Chair of Sensory Science. Her research focuses on a multidisciplinary approach to understanding the factors effectng consumer perception of food and beverages and consequent choice behaviour. She is co-editor of a series of text books in Sensory Evaluation, author of over 100 research publications and current Chair of the Pangborn 2019 International Sensory Sceince Symposium.
Consumer Sensory Science
Individual variation in sensory perception
Impact of context on sensory perception
Health and Well-being, Future Food Systems
Field of research codes
Biological Sciences (060000)
Sesnory & Consumer Science
Design and delivery of Sensory & Consumer Science teaching and training