Return to course offering list for 222.215

222.215 Brand Communication (15 credits)

In this studio course students will learn history and methods particular to practices of brand positioning and marketing communication. Students will apply fundamentals of brand strategy to the process of differentiating branded offerings through design.

Details Details

  • Year: 2020
  • Mode: Internal
  • Semester: Semester Two full semester
  • Location: Wellington Campus
  • Coordinator: Mr Karl Kane
  • Subject: Visual Communication Design
  • College: College of Creative Arts

Online component Details

  • Online component: Course Guide and Administration - Access to an online learning environment is required so students can access the Course Guide, expected learning outcomes and assessment tasks. The online learning environment may also be required to access supplementary study resources and for the electronic submission of assignments. Core study resources will be supplied directly to students. Learn more about Stream, our online learning environment.

Requirements Requirements help

  • Prerequisite(s): 75 credits at 100 level from College of Creative Arts or 75 credits at 100 level including 115.116 or 115.104

Special notes

  • Brand Communication combines brand theory and practical application of a brand. An existing brand is analysed via an in-depth case study, establishing how and what it visually communicates to its targeted audiences. This is followed by a 'live' scenario where produce brand communications are designed following a client brief.

Dates

  • Start Date: Monday 13 July, 2020
  • End date: Sunday 15 November, 2020

Withdrawal dates Requirements help

The last day to withdraw from this course:

  • Without financial penalty: Saturday 25 July, 2020
  • Without academic penalty: Tuesday 13 October, 2020

Fees


Course fees for 2020

  • Domestic Students: NZD $862.50 *
  • International Students NZD $4,081.25 *

* This fee information is for estimation purposes only and includes New Zealand Goods and Services Tax. Actual fees payable will be finalised on confirmation of enrolment. The estimate does not include non-tuition fees. To view an estimate showing both tuition and non-tuition fees use the Fees Calculator. These fees only apply to 2020 enrolments. Domestic students may be eligible for free fees in their first year.

Learning outcomes Details

Students who successfully complete this course should be able to:

  1. Display an awareness of the relationship between creative work and audience. (Graduate Profile: Connectedness - Whanaungatanga A3)
  2. Demonstrate exploration of brand strategy. (Graduate Profile: Creativity - Toi B1)
  3. Reflect on the history and methods particular to brand positioning and marketing communication. (Graduate Profile: Understanding - Matauranga C2)
  4. Show familiarity in applying brand positioning methods to transform ideas into outcomes. (Graduate Profile: Virtuosity - Mohio D3)
  5. Source and utilise information in a variety of forms and contexts to support their process. (Graduate Profile: Understanding - Matauranga E4)

Please note: Learning Outcomes are subject to change until the beginning of the semester in which the course is delivered.

Assessments Details

During this course, the following assessments will contribute to your final mark.


Assessment Learning outcomes assessed Weighting
1 Creative Compositions 1,2,3,4,5 50.0%
2 Creative Compositions 1,2,3,4,5 50.0%

Please note: Assessment weightings are subject to change until the beginning of the semester in which the course is delivered.

* Specific dates for assessments will be finalised in information provided on Stream at the start of the Course.

Textbooks

It is recommended that textbooks are purchased no sooner than 7 weeks prior to the semester start date as textbooks can be subject to change.


  • There are no set texts for this course.

Bennetts Bookshop stocks textbooks and legislation. Current second-hand textbooks are also bought and sold. For more information visit Bennett's Online Books

Class timetable

The class timetable displays all available class times for this offering. Once you have enrolled in a course, you can access the student portal and select which of these class times you wish to attend.

Requirement(s): Each student should take 3 hour(s) of Lecture/Studio class(es) per week


Studio (All students)
Tuesday 13:00 - 16:00

More information...

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey