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This is an advanced research methods course. It covers critical thinking in marketing research and provides an in depth understanding of qualitative, quantitative and mixed methods approaches to marketing research. It provides a detailed examination of research design, construct measurement, methods of data collection and methods for analysing data.
Note(s): This Albany Offering of this course is offered in an intensive six week format. As compared with the normal semester, students are required to attend 1 day per week, 9am to 5pm from week 7 to week 12.
Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.
There are no offerings currently available for this course
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