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Return to course offering list for 156.231

156.231 Strategic Marketing Management (15 credits)

A study of the decisions required to allocate and manage marketing resources in a competitive business environment.

Details Details

  • Year: 2020
  • Mode: Internal
  • Semester: Semester Two full semester
  • Location: Auckland Campus
  • Coordinator: Dr Loren Stangl
  • Subject: Marketing
  • College: Massey Business School

Online component Details

  • Online component: Partially Taught Online - As part of the course is taught online, Broadband access is required. In addition to accessing the Course Guide, students will be required to access core and supplementary digital study resources, contribute to discussion fora and complete online activities and assessment tasks. Learn more about Stream, our online learning environment.

Requirements Requirements help

  • Prerequisite(s): 115.116 or 156.200
    General Prerequisite: At least 45 credits from 100 level.

Dates

  • Start Date: Monday 20 July, 2020
  • End date: Sunday 15 November, 2020

Withdrawal dates Requirements help

The last day to withdraw from this course:

  • Without financial penalty: Friday 31 July, 2020
  • Without academic penalty: Friday 16 October, 2020

Fees


Course fees for 2020

  • Domestic Students: NZD $759.55 *
  • International Students NZD $3,671.25 *

* This fee information is for estimation purposes only and includes New Zealand Goods and Services Tax. Actual fees payable will be finalised on confirmation of enrolment. The estimate does not include non-tuition fees. To view an estimate showing both tuition and non-tuition fees use the Fees Calculator. These fees only apply to 2020 enrolments. Domestic students may be eligible for free fees in their first year.

Learning outcomes Details

Students who successfully complete this course should be able to:

  1. Apply marketing concepts and processes to solve marketing problems.
  2. Identify opportunities and alternative actions using marketing information, and evaluate the alternatives based on their likely short-term and long-term consequences.
  3. Analyse ethical issues that may arise during marketing decision making, and develop approaches for their resolution.
  4. Present information clearly and concisely in oral communication

Please note: Learning Outcomes are subject to change until the beginning of the semester in which the course is delivered.

Assessments Details

During this course, the following assessments will contribute to your final mark.


Assessment Learning outcomes assessed Weighting
1 Written Assignment 1,2 30.0%
2 Written Assignment 1,2,3 30.0%
3 Written Assignment 1,2,3,4 40.0%

Please note: Assessment weightings are subject to change until the beginning of the semester in which the course is delivered.

* Specific dates for assessments will be finalised in information provided on Stream at the start of the Course.

Textbooks

It is recommended that textbooks are purchased no sooner than 7 weeks prior to the semester start date as textbooks can be subject to change.

Compulsory
  • Marketing Management
    Author: Iacobucci, D.
    ISBN: 9781337271127
    Edition: 5th. Ed. (2017)
    Publisher: CENGAGE LEARNING
    Notes: COMPULSORY TEXTBOOK FOR WELLINGTON CAMPUS AND DISTANCE STUDENTS ONLY

  • Marketing: Theory, Evidence, Practice
    Author: Sharp, B.
    ISBN: 9780195573558
    Edition: 2nd. Ed. (2017)
    Publisher: SOUTH MELBOURNE: OXFORD UNIVERSITY PRESS
    Notes: COMPULSORY TEXTBOOK FOR ALBANY AND MANAWATU CAMPUS STUDENTS.

Campus Books stock textbooks and legislation. Current second-hand textbooks are also bought and sold. For more information visit Campus Books

Class timetable

The class timetable displays all available class times for this offering. Once you have enrolled in a course, you can access the student portal and select which of these class times you wish to attend.

Requirement(s): Each student should take 3 hour(s) of Lecture(s) per week.

Due to COVID-19, there may be changes to the way courses are taught. During Semester 2, 2020 students will have a blended learning experience, with increased online learning opportunities, alongside some face-to-face teaching for internal students.

Class timetables for our courses may also change. An updated class timetable will be available on 1 July 2020.
Find out more


Workshop (All students)
Tuesday 15:00 - 16:00

More information...

Contact us Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey