Return to course offering list for 115.116

115.116 Introduction to Marketing (15 credits)

The course provides an understanding of the core concepts and practices of marketing.

Changes have been made to this course. Information provided here only applies to 2020 enrolments.

Details Details

  • Year: 2020
  • Mode: Internal
  • Semester: Semester One full semester
  • Location: Auckland Campus
  • Coordinator: Mr Simon Cope
  • Subject: Marketing
  • College: Massey Business School

Online component Details

  • Online component: Partially Taught Online - As part of the course is taught online, Broadband access is required. In addition to accessing the Course Guide, students will be required to access core and supplementary digital study resources, contribute to discussion fora and complete online activities and assessment tasks. Core study resources that can be published in print will be supplied to the students who request them. Learn more about Stream, our online learning environment.

Requirements Requirements help


  • Start Date: Monday 24 February, 2020
  • End date: Sunday 21 June, 2020

Withdrawal dates Requirements help

The last day to withdraw from this course:

  • Without financial penalty: Friday 6 March, 2020
  • Without academic penalty: Thursday 21 May, 2020


Course fees for 2020

  • Domestic Students: NZD $759.55 *
  • International Students NZD $3,671.25 *

* This fee information is for estimation purposes only and includes New Zealand Goods and Services Tax. Actual fees payable will be finalised on confirmation of enrolment. The estimate does not include non-tuition fees. To view an estimate showing both tuition and non-tuition fees use the Fees Calculator. These fees only apply to 2020 enrolments. Domestic students may be eligible for free fees in their first year.

Learning outcomes Details

Students who successfully complete this course should be able to:

  1. Explain core marketing concepts and identify their application in the marketplace.
  2. Analyse marketing problems and use marketing concepts to propose appropriate solutions.
  3. Discuss ethical, legal, and culturally-sensitive marketing decision making.

Please note: Learning Outcomes are subject to change until the beginning of the semester in which the course is delivered.

Assessments Details

During this course, the following assessments will contribute to your final mark.

Assessment Learning outcomes assessed Weighting
1 Test 1,2,3 20.0%
2 Practical/Placement 1,2,3 50.0%
3 Exam (centrally scheduled) 1,2,3 30.0%

Please note: Assessment weightings are subject to change until the beginning of the semester in which the course is delivered.

* Specific dates for assessments will be finalised in information provided on Stream at the start of the Course.

Completion requirements

Students must achieve 40% or more in the final examination to pass the paper.


It is recommended that textbooks are purchased no sooner than 7 weeks prior to the semester start date as textbooks can be subject to change.

  • Principles Of Marketing
    Author: Armstrong, G., Adam, S., Denize, S. & Kotler, P.
    ISBN: 9781488611841
    Edition: 7th Edition (2017)
    Publisher: PEARSON - AUSTRALIA
    Notes: Ebook available from supplier website (for 2020)

Bennetts Bookshop stocks textbooks and legislation. Current second-hand textbooks are also bought and sold. For more information visit Bennett's Online Books

Class timetable

The class timetable displays all available class times for this offering. Once you have enrolled in a course, you can access the student portal and select which of these class times you wish to attend.

Requirement(s): Each student should take 2 hour(s) of Lecture(s) per week and 2 hour(s) of Workshop(s) per fortnight.

Lecture (All students)
Friday 14:00 - 16:00

Tutorial (Tutorial 1)
Thursday 10:00 - 12:00

Tutorial (Tutorial 10)
Monday 16:00 - 18:00

Tutorial (Tutorial 2)
Wednesday 16:00 - 18:00

Tutorial (Tutorial 3)
Friday 11:00 - 13:00

Tutorial (Tutorial 4)
Tuesday 12:00 - 14:00

Tutorial (Tutorial 5)
Wednesday 14:00 - 16:00

Tutorial (Tutorial 6)
Thursday 10:00 - 12:00

Tutorial (Tutorial 7)
Friday 11:00 - 13:00

Tutorial (Tutorial 8)
Tuesday 15:00 - 17:00

Tutorial (Tutorial 9)
Wednesday 08:00 - 10:00

More information...

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